The Master Inspector Certification Board’s Client Satisfaction Survey hits seven birds with one stone:
And, if you provide your client with a copy of a book (such as the ones below), you drastically reduce your liability.
If you can just get each of your former clients to refer an average of one additional inspection to you this year, you’ve doubled your inspection business in one year. Do it again next year and you’ll have quadrupled your inspection business. Read “STACKS: A Home Inspector’s Guide to Increasing Gross Revenue” by Nick Gromicko.
Client Satisfaction Surveys have been shown to have manifest business development advantages for the business that conducts them. Satisfaction surveys appeal to a client’s desire to be coddled, and reinforce feelings that they may already have about the business conducting the survey, and make them more likely to purchase its products or services.
Surveys can also increase people’s awareness of a business’s products and services and thereby encourage future purchases.
There is also an effect that is quite below-the-radar. The very act of asking clients about their opinions can induce them to form judgments that otherwise might not occur to them, that, for example, they really do like your inspection services and ancillary services, and would not hesitate to recommend them to others.
In addition, the Client Satisfaction Survey also provides a factual record of the client’s version of events surrounding the inspection in the relevant time frame, thus inhibiting the client’s ability to change his story to fit the circumstances of a later claim.